Safari is about exploring. It’s about the hunt. It’s a roll of the dice and it’s a flash in the pan. It’s about seeking out the ether and traversing the plane of the unknown. The search for effervescence and its bounty. However you get it is up to you.  For us, it meant escaping the daily grind, ditching routines, and getting the hell out of town.

As Canned Heat put it, we were “on the road again”, we were also... “going up country.” A last minute pilgrimage along the well worn coast road can put things into perspective and ease a restless soul.

With our cup filled with the buoyancy of cloud nine , we got to work and created “Safari” — a thorough investigation into the pleasures of escapism.

The result? Bright and bold graphic laden tee’s. Heavily washed back cottons and durable nylons. Fits that are akin to a glove and woven shirts with prints that put shame to a butterfly.