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Surfers, artists, musicians, icons. Welcome to the family.
The Critical Slide Society: we’re an authentic, creative label that celebrates an emerging alternative movement within surf culture: one that’s less about the winner’s podium and more about the simple joy of a deeply engaged surfing life.
Learn MoreShop the look
Dreamland
You'll find a blend of muted coastal tones, well washed fabrics and a fresh new take on many of your favourite Critical Slide silhouettes in this Collection. Plus, we’ve introduced 3 artists - each with their own distinct flavour.
Bought the Institute Cord Bucket Hat for my husband. Best thing I've ever done. Potientially the sexiest thing that's happened to him since he grew a mo. Gone from a 3/10 to a 6.9/10. #yeehah
The Critical Slide team know their stuff! The All Day Pants were perfect in their fit and the material is so soft, I could swear it was spun by monks using the finest cotton. Seriously great quality and good for home or heading out with mates.
*No monks were harmed during the typing
Sustainability Mission
It's Time for Critical Change
From our packaging to apparel to freight, find out how we are making steps towards long term sustainability.
A Society of Ocean Lovers
Quiver-Way: Enter Now!
In 2018, we teamed up with some of our favourite shapers to offer our biggest giveaway to the people: a full quiver of 3 surfboards to cater for any condition....