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Higher Ground

Our latest collection

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Mitch English

An Artist Capsule

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Take 3 For The Sea

Raising awareness to keep our beaches beautiful

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Introducing our latest collection ‘Higher Ground’. A collection that embodies the spirit of exploration and camaraderie.
With a focus on comfort and versatility, this collection is the ideal companion on your journey to find your Higher Ground.

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Surfers, artists, musicians, icons. Welcome to the family.

The Critical Slide Society: we’re an authentic, creative label that celebrates an emerging alternative movement within surf culture: one that’s less about the winner’s podium and more about the simple joy of a deeply engaged surfing life.

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Bought the Institute Cord Bucket Hat for my husband. Best thing I've ever done. Potientially the sexiest thing that's happened to him since he grew a mo. Gone from a 3/10 to a 6.9/10. #yeehah

Hannah Holmes CUSTOMER

The Critical Slide team know their stuff! The All Day Pants were perfect in their fit and the material is so soft, I could swear it was spun by monks using the finest cotton. Seriously great quality and good for home or heading out with mates.
*No monks were harmed during the typing

Edward Brown Customer

Sustainability Mission

It's Time for Critical Change

From our packaging to apparel to freight, find out how we are making steps towards long term sustainability.

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A Society of Ocean Lovers

TAKE 3 FOR THE SEA

Have you ever seen those little plastic fish-shaped soy sauce containers? They might look cute, but they are actually quite bad for the environment. These tiny packets are a symbol...

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Introducing Higher Ground

Welcome to Higher Ground, a collection about mates, travel, adventure and good times. Enjoy the journey to your Higher Ground. Higher Ground consists of 4 key capsules that sit alongside the...

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