Introducing Higher Ground
Welcome to Higher Ground, a collection about mates, travel, adventure and good times. Enjoy the journey to your Higher Ground. Higher Ground consists of 4 key capsules that sit alongside...
We’re proud to announce our new partnership with ‘Take 3 For The Sea’
We are thrilled to announce our latest partnership with Take 3 For The Sea, a global non-profit organization dedicated to reducing plastic pollution in our oceans. This collaboration aligns perfectly...
Chocolate Einstein Bondi Launch
Thanks all for attending the launch of Chocolate Einstein launch at our Bondi Store. The capsule is in collaboration with long time friend, amazing artist and all round legend, Nicholas Hernandez...
Catching Up with Josh Ku
We’re stoked to be chatting with Josh Ku. Josh is a good human, recently engaged, foil boarder, spear fisherman, residential roofer, big wave chasing kinda guy. On top of all...
A new kind of Beach Business - Surfboards now in store
Good news for locals. It's been a long time coming, but we're finally dipping into a new kind of Beach Business. We're bloody stoked to announce our store at 245 Bondi Rd is...
Where Surf Meets Art: Lens Legend ‘Rennie Ellis’ Collection Drops
It’s no secret that we explore different forms of art - The Critical Slide Society was founded by two surfers and artists to celebrate alternative art movement with surf appreciation - and...
'At Home' with Taika Waititi
For the second instalment of ‘at home’ series, we’ve interviewed Taika Waititi. ‘The Taika’ - as he likes to be called, is a friend of the brand. Ever since he...
Critical Change - A Recycled Yarn
It's a rough estimate that it takes 2,700L of water to produce enough cotton to make one t-shirt. To produce 1,000 t-shirts you use enough water to fill an Olympic...
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