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The Classics

Critical staples for your wardrobe

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Island Time

Ultimate Summer Exploration

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Chocolate Einstein

An Artist Capsule

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Linen Shirting

All New Linen Printed Shirting

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Best Sellers


Surfers, artists, musicians, icons. Welcome to the family.

The Critical Slide Society: we’re an authentic, creative label that celebrates an emerging alternative movement within surf culture: one that’s less about the winner’s podium and more about the simple joy of a deeply engaged surfing life.

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Shop the look

Shop the look


Bought the Institute Cord Bucket Hat for my husband. Best thing I've ever done. Potientially the sexiest thing that's happened to him since he grew a mo. Gone from a 3/10 to a 6.9/10. #yeehah

Hannah Holmes CUSTOMER

The Critical Slide team know their stuff! The All Day Pants were perfect in their fit and the material is so soft, I could swear it was spun by monks using the finest cotton. Seriously great quality and good for home or heading out with mates.
*No monks were harmed during the typing

Edward Brown Customer

Sustainability Mission

It's Time for Critical Change

From our packaging to apparel to freight, find out how we are making steps towards long term sustainability.

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A Society of Ocean Lovers

Chocolate Einstein Bondi Launch

Thanks all for attending the launch of Chocolate Einstein launch at our Bondi Store. The capsule is in collaboration with long time friend, amazing artist and all round legend, Nicholas Hernandez...

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Catching Up with Josh Ku

We’re stoked to be chatting with Josh Ku. Josh is a good human, recently engaged, foil boarder, spear fisherman, residential roofer, big wave chasing kinda guy. On top of all that he looks a...

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Free Shipping within Australia

Just spend over $100

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