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Surfers, artists, musicians, icons. Welcome to the family.

The Critical Slide Society: we’re an authentic, creative label that celebrates an emerging alternative movement within surf culture: one that’s less about the winner’s podium and more about the simple joy of a deeply engaged surfing life.

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Bought the Institute Cord Bucket Hat for my husband. Best thing I've ever done. Potientially the sexiest thing that's happened to him since he grew a mo. Gone from a 3/10 to a 6.9/10. #yeehah

Hannah Holmes CUSTOMER

The Critical Slide team know their stuff! The All Day Pants were perfect in their fit and the material is so soft, I could swear it was spun by monks using the finest cotton. Seriously great quality and good for home or heading out with mates.
*No monks were harmed during the typing

Edward Brown Customer

Sustainability Mission

It's Time for Critical Change

From our packaging to apparel to freight, find out how we are making steps towards long term sustainability.

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Critical Blog & News

CRITICAL DOES COSTA RICA

Late last year we were invited by our good pal, Fabio to visit his House of Somos (Surf Hotel / Bar / Restaurant) located in Santa Teresa, Costa Rica. A Critical...

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