Film by: Cam Neate
Music by: Arthur Ahbez
We didn’t start as a brand.
We were surfers & artists, photographers & illustrators, musicians and film makers.
A network of friends.
9 years have passed and things haven’t changed.
We remain 100% independent.
We do what we want, we make what we like.
‘Society’ is a celebration of all things Critical.
Those doing great things, using their hands & the limited resources available to them.
We were surfers & artists, photographers & illustrators, musicians and film makers.
A network of friends.
9 years have passed and things haven’t changed.
We remain 100% independent.
We do what we want, we make what we like.
‘Society’ is a celebration of all things Critical.
Those doing great things, using their hands & the limited resources available to them.
First in our SOCIETY stories, is the happy go-lucky Marky Hill. A surf craft enthusiast hailing from the beautiful Whangamata, NZ.





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