We didn’t start as a brand.

We were surfers & artists, photographers & illustrators,

musicians and film makers.

A network of friends.

9 years have passed and things haven’t changed.
We remain 100% independent.

We do what we want, we make what we like.
‘Society’ is a celebration of all things Critical.

Those doing great things, using their hands

& the limited resources available to them.

Next up: The enigmatic Arthur Ahbez. A musician of all sorts that
lives in a cabin among bush in Auckland.

We saw Ahbez in the Coromandel one night,
after Marky Hill told us how great he was.

His music features in our clips and on the HQ radio daily. 
Really grateful for Arthur having us in his home for the day.
Inspiring man.