Content content content..that's the buzz word these days when it comes to running a brand. It's oh so ever important to keep your social media and site fresh. Sometimes it feels like we're part-apparel brand and part media company. It's actually tough work to keep fresh images coming in. So it's really appreciated when we receive an email chock-laden with killer shots. We just cracked a corker from Photographer Cole Beal. Cole's good pals with Mick Rodgers and shoots with him on a regular basis. I love the colour, the angles, the perspective and the proactivity. Thanks Cole. Saves me a whole lotta work!